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14. Computer
Mediated Communication
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14.7 A LOOK TO THE FUTURE14.7.1 Electronic Networks and Future Education and Training
The development of telecommunications and digital data transmission is revolutionizing
the way business is performed. People are working and communicating ever
more by means of computer-based workstations that support databases, electronic
mail, and a host of other information tools.
As electronic communication
networks become more ubiquitous, easier to use, and more powerful, the
trend towards electronic, networked business communications will grow
rapidly. As a result, people will spend an increasing proportion of their
time at workstations and proportionately less at live meetings (Vallee,
1982; Zuboff, 1988).
This trend is also
liable to spread to meetings with educational or human resource-development
aims. The U.S. telephone company AT&T, for example, has already moved
towards the massive use of teleconferencing in place of conventional classroom-based
courses for most of its sales and management training needs. The major
part of sales and management training in AT&T is now delivered by
this method (in 1989, over 69,000 employees participated at least once
in some form of teletraining), and results overall are considered to be
quite satisfactory (Chute, 1990).
Of course, the rapid
expansion in use of electronic teletraining is being driven, as always,
not so much by effectiveness, but rather by economic factors. AT&T
has reported an overall reduction of over 50% in the costs per student
hour of training. This cost saving comes almost entirely from savings
in travel and subsistence costs when employees participate in centrally
organized "place-based" courses, as well as from reduced loss
of productivity due to a reduction in the time that employees are away
from their jobs (Chute, 1988, 1990). 14.7.2 New Forms of Education and Training
There are also other
pressures, both organizational and philosophical, that are increasing the
amount of autonomy, self-directedness, and responsibility that learners
have in respect of their own education and development. From the philosophical
side, there is the viewpoint that people should have more control over what
they learn and how they learn it. These viewpoints are embodied in the principles
of modern adult education, or andragogy. They also reflect earlier humanist
traditions. They are further strengthened by the modem concepts of continuing
or "permanent education," which spring from the realization that
change in society, and particularly in the workplace, is now so fast that
everyone is of necessity involved in a process of lifelong learning.
This need for updating
may in some respects be very specific and personal for each individual.
Hence the growing popularity of the "open learning" concept
as a modular approach to education that can take anyone from wherever
they are at present in a given domain to wherever they need or want to
be, relatively independently of the needs or wants of other people (Paine,
1988).
Given the increasingly
competitive nature of business in the international marketplace and the
critical importance that access to and use of up-to-date information and
methods play in a company's competitiveness, it is not surprising that
the concept of human resources development as "self-development"
is taking root. This concept sees keeping up-to-date and employable as
the responsibility of every employee. The employer's responsibility is
to make this possible, by helping to identify the needs of the individual
and by facilitating access to the resources necessary to satisfy those
needs. Doing so will call less frequently for lengthy courses organized
either within the company or by outside providers, but will instead make
much more use of networking, access to external databases and electronic
libraries, small specialist group teletraining, and self-instruction in
all its forms (Enrich, 1990).
As the trends outlined
above expand through the business community, similar trends will be seen
in relation to adult education, especially in the growing use of distance
education in formal educational institutions. To some extent, similar
economic factors may lead to a greater use of distance education and electronic
networking as the prime delivery media for certain courses. More ubiquitous,
however, will be the use of electronic communication media as support
to conventional courses. This will be brought about partly by organizational
and pedagogical benefits that such systems can offer conventional courses
and partly because it will be seen to be the duty of education to use
such systems in order to prepare its graduates for the realities of a
workplace where they will be obliged to use them.
This last point
really brings home the importance of examining now how to get high-quality
educational experiences and effective learning from future networked communication
systems. The particular focus should be on the effective implementation
of group discussion or "conversational" methodologies on electronic
telecommunications networks. This focus is particularly important, as
we know much less about bow to converse effectively on electronic networks
than we do about electronic self-instruction. There is a long history
and fairly developed technology of the design, development, and delivery-at-a-distance
of self-study materials. There is much less known about the running of
effective group discussion sessions at a distance.
Such teaching methods
as seminars or case studies are traditionally implemented in small or
medium-sized groups, led by skilled and experienced "facilitators."
Much of the success of these teaching methods is ascribed to the facilitators
and the skill with which they focus discussion; guide the approaches adopted
by the participants; use natural group dynamics to stimulate interest,
participation, and deep involvement; pull together what has been learned
in the final debriefing discussion; and so on. Can such participatory
discussion methods be effectively orchestrated at a distance? How might
this be done? 14.7.3 Two Paradigms Compared
In order to answer
these questions, let us review a little theory and also some of the research
already available on this topic. It may help to compare and contrast two
alternative paradigms, or perhaps philosophies, which are current in education:
the "instructional" and the "conversational" paradigms.
These are summarized in Table 14-1.
The instructional
paradigm is the one that has driven much (though by no means all) of the
research and development of the past 30 years that has been performed
under the label of educational (or instructional) technology. The conversational
paradigm may be seen as the basis of much of the work done on small-group
study, group dynamics, experiential learning, and so on.
In relation to distance
teaching specifically, one may notice at the bottom of Table 14-1 that
the more conventional "study module" or typical correspondence
model may serve as a good example of the instructional paradigm. Synchronous
teleconferencing, both audio and video based, is on the other hand a good
example of the conversational paradigm in action. CMC, however, is seen
as being able to support both conversational and instructional procedures.
For example, joint cooperation on the analysis and development of a hypertext
document satisfies all the basic requirements of a conversation between
the participants. The study of an on-line version of a maintenance manual
for an airplane in order to learn a particular set of troubleshooting
procedures satisfies the requirements of instruction. This versatility
of CMC systems and their potential integration with on-line information
sources such as hypertext makes them particularly interesting systems
to study with a view to their rational adoption in education and training
(Horn, 1989; Romiszowski, 1990). 14.7.4 Future Trends
The future of computer
conferencing is undoubtedly one of great mergers: with synchronous media,
with multimedia, and with the whole panoply of desktop facilities. Some
would say, the sooner the better! While this merger is already happening
at the leading edge with integrated text, sound, and graphics being exchanged
on higher-speed modems, the growth area for CMC lies with the resources
available over the Internet. The role of the on-line teacher will increasingly
be that of guide to these resources. It will be interesting to see what
needs computer conferencing fulfills with the advent of cheap audio and
visual connections. If messages remain asynchronous (like telephone-answering
machines), will text be relegated to formal papers and documents? Will the
stimulation of voice and visual communication overcome learners' inertia
and be more compelling to respond to than text?
Another trend predicted
to continue is international on-line connections, for example, collaborations
among students studying similar courses at different institutions. School
children carrying out multicultural investigations are a powerful and
inexpensive resource for extending the classroom walls.
It would be naive
to think that communication will automatically lead to greater knowledge,
increased respect for individual and cultural differences, and a new appreciation
of similarities. But a more peaceful world will not evolve without communication.
The technology of CMC does not lead directly to the answers, but the dialogue
it supports is a significant way for people to begin to embrace the common
questions (Wells, 1993, p. 85).
As "pure"
computer conferencing falls increasingly towards the trailing edge of
technology, it will continue to find specialist uses in education and
training. Old computer equipment will be perfectly adequate for textual
communication, and could be used with those who currently cannot afford
access. By comparison with multimedia conferencing, computer conferencing
will be an inexpensive technology, which will continue to grow at the
grass-roots level.
In the short term,
conferencing systems with improved interfaces will find increasing markets,
and learners will increasingly have to adapt to the interactive and collaborative
paradigm they represent. However, this technology-led growth will eventually
meet a new generation of users reared with the computer and schooled in
international communication, and then tele-learning will become the norm
rather than the exception. |
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