39. Experimental Research Methods

Steven M. Ross · Gary R. Morrison

University Of Memphis

39.1 Evolution Of Experimental Research Methods

Experimental research has had a long tradition in psychology and education. When psychology emerged as an infant science during the 1900s, it modeled its research methods on the established paradigms of the physical sciences, which for centuries relied on experimentation to derive principals and laws. Subsequent reliance on experimental approaches was strengthened by behavioral approaches to psychology and education that predominated during the first half of this century. Thus, usage of experimentation in educational technology over the past 40 years has been influenced by developments in theory and research practices within its parent disciplines.

In this chapter, we shall examine practices, issues, and trends related to the application of experimental research methods in educational technology. The purpose is to provide readers with sufficient background to understand and evaluate experimental designs encountered in the literature and to identify designs that will effectively address questions of interest in their own research. In an introductory section, we shall define experimental research, differentiate it from alternative approaches, and identify important concepts in its use (e.g., internal vs. external validity). We shall also suggest procedures for conducting experimental studies and publishing them in educational technology research journals. Next, we shall analyze uses of experimental methods by instructional researchers, extending the analyses of 2 decades ago by Clark and Snow (1975). In the concluding section, we shall turn to issues in using experimental research in educational technology, to include balancing internal and external validity, using multiple outcome measures to assess learning processes and products, using item responses vs. aggregate scores as dependent variables, and media replications vs. media comparisons.